Why WebAR? WebAR, or web-based augmented reality, enables augmented reality (AR) to work within a browser. WebAR opens up new ways to connect with users by engaging them in extraordinary, interactive experiences anywhere they are — all with no app required.
3.5 billion smartphones worldwide across iOS and Android devices
Harness the freedom and the flexibility of the web with complete control of your content, launch schedule, analytics solution and more
WebAR experiences require no app to download, reducing activation energy and barrier to entry to increase engagement with your content
Showcasing the power of 8th Wall + WebAR, Valtech has built a demo that highlights some of its core features, including World Tracking, Image Targets, and Face Effects.
Spyglass is a 3-week, augmented reality (AR) proof of concept (POC) by Valtech and Contentstack.
The Spyglass POC uses AR to help demystify skincare products in a retail and home setting. We explain much more in the behind-the-scenes blogposts.
This prototype is very much a proof of concept. You may find some things still do not work as you might as expect. Right now, the demo has three scenarios, but they are not seamlessly connected to each other.
Visit our Spyglass demo page for more information: https://spyglass.valtech.engineering
Augmented Reality brings the retail industry to a new level and helps customers make faster and better purchasing decisions. The entertainment factor of AR builds brand awareness, encourages shareability, and creates strong positive associations with brands.
Consumers can start and complete the buying process from anywhere in an immersive way. Place an e-bike in your garage and experience the potential of WebAR technologies without downloading a native app.
Blending high-glamour, space-age design, and innovative digital technology, MAC’s new concept store has upgraded the customer experience with ultramodern flair. The connected experience begins with the customer checking in via MAC Pass by scanning a personal QR code at one of the stations (Lips, Eyes or Face). MAC Pass builds out an engagement profile (MAC PASS STUDIO) which collects information about consumers’ favourite products and shades, selfies, gifs, etc, and saves the information for the customer to easily access later. The eventual goal is to build out a full consumer profile by connecting any offline engagement with online engagement.
We have developed a voice activated interface prototype for MAC to allow their customers to try on makeup using only voice commands.
Visit our MAC Voice UI demo page for more information: https://futurestudio.valtech.com/innovations/mac-voice-ui
WebAR is a two-step procedure that engages with users in an innovative way that outperforms traditional marketing and advertising, resulting in higher conversions. Web-based AR increases brand retention, loyalty, and intent to purchase by engaging customers through personalized experiences that are interactive and exciting.
Scan the QR code for an AR experience that allows the user to dynamically change the terrain and the color of the jacket in 3D space.
Visit our WebAR Jacket demo page for more information: https://enhancedreality.valtech.engineering/jacket